WHAT IS YOUR COMPANY'S COMMUNICATION STRATEGY?
What are the expectations for your communications with the people who matter most to your business – employees, shareholders, customers, suppliers?
Brand Messaging Matters
Many media outlets, rely on unnamed sources, and are quick to leak unconfirmed or unsubstantiated reports regarding breaking news about a company. Shared information through such sources may even be accurate, but if not properly managed, such media speculation can cost sales, weaken supply chains and distract and disrupt employees and operations — all at a time the company already is under pressure.
We create pragmatic messages that are also sensitive to the situation and the audience, allowing for flexibility to change course without risking litigation or a loss of credibility to the company.
Effective crisis communication strikes a balance of the company saying enough so that it maintains its position as a concerned corporate entity while investigating all details - too much too soon can harm a company's reputation, sometimes less is more.
Employees are the external face of the company – and we can show you how management can empower them as ambassadors without losing control of the message?
The most powerful driver of opinion is often the voice of respected third parties – business experts, analysts, university professors.
What will they say when the company makes an announcement? And can the company move early to freshen up its key relationships, helping the various stakeholders understand where the company’s heading and why?
We take the time to ensure that we your company sends the message that will influence and impact relevant stakeholders.